Inflr Case

Django, Bootstrap4 and React



Inflr’s founder, Tiago Brandão, had experience connecting influencers and companies for organizational campaigns. He previously was one of the partners of a marketing firm. When Tiago came to us, he wanted to create a marketplace to automate that process and he gave us the mission to build an MVP of his project. As it is for most projects of this kind we used our Startup background to build a process where our fullstack developers had an open channel to define and change priorities with the client as the project moved. This is our favorite way to work.

Collecting data from many social networks was a challenge we enjoyed working at. Each service has a unique way to integrate with (web API). To overcome this, we designed a layer between the system and the APIs. This allowed us to move faster and simplify the programming logic. The next step was to generate intelligence from the collected data. This made it possible to create and price text, video and photo campaigns. Another key role we played was to help the client prioritizing features and the order we would do the social network on integrations. To do this we balanced documentations, the number of users that could be impacted, possible blockers and the client expectations. All of this contributed to the project which was considered a success by us and Tiago.

On the project management side, we did weekly video call meetings where we exposed the progress and issues as well as planned the following steps. We used Slack for day to day communication and a shared Trello board to keep everyone synced. The technologies used in this project were: Python, Django, Bootstrap 4 and React. We always choose tools with a strong communities behind. This facilitates development, mainteinance and security of projects.

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